Digital Spotlight: Annie Stoll and SquidSalad.net

We are very proud to present to you our second Digital Spotlight, featuring the immensely talented graphic artist and illustrator Annie Stoll! Annie has a quite expansive portfolio of work, ranging from anime- and video game- themed fan-art and jewelry she sells at conventions, to graphic design for clients like LucasFilm (yes, THAT LucasFilm) and Ani DiFranco (for whom she does CD packaging and merchandise design with White Bicycle and Grammy winning art director Brian Grunert). Not to mention her latest webcomic project, Squid Salad! In this latest Digital Spotlight, Annie opens up with us about the ways she gets her art noticed and how to make social media work for you as an artist.

Annie is also contributing her talents to our webseries, This Is Art. You will be able to see her illustrations featured in the opening animation that will start each episode. When it came to choosing an illustrator, Annie immediately popped into our heads. She’s such a flexible, professional, and driven artist who knows how to have a presence on the internet. Plus, she’s a blast with which to work!

Annie has inspired me as an artist since I first met her over two years ago (her artwork decorated my apartment far before I ever met her face-to-face). Here are four invaluable lessons that Annie has taught me, and that every new media artist can learn from Annie and the work that she’s done:

1. Be Fearless. Don’t be afraid to promote yourself and your work and network as much as possible, even when it comes to artists or producers who intimidate you. Have confidence in your own work and show no fear when it comes to promoting yourself.

2. Support your fellow artists. Twitter, Facebook, and all those other social media technologies are great for spreading the word about the work that your peers are putting out there. Also, when the other artists in your life need help that you can offer, offer it. Collaboration is key to discovering new things about your own work.

3. Get organized. Have a system, stick with it. Be as prepared as possible and plan ahead. This level of professionalism will show in the quality of your work.

4. Know your audience. Every demographic is a chance for someone new to fall in love with your work. Annie has a unique style that she’s been able to cater to a wide variety of clients (including yours truly – after all, she did the illustrations and web design foremilyfloyd.net!). Proper research and knowledge of an audience give you the edge that gets your work noticed on the internet!

Annie, we wish you nothing but continued success and we can’t wait to collaborate with you on our webseries! If you’re interested in being a guest on our Digital Spotlight series, leave a comment, DM us on Twitter, or email us at thisisartwebseries (at) gmail (dot) com.

– Emily Floyd

@emilythespoon
@followthisisart
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Digital Spotlight: Honey and the Whirlwind

We’ve been talking about Digital Spotlights since May and now that we’re in post production for This Is Art, it’s time to put up or shut up! Needless to say, we’re really excited to FINALLY kick off this companion series. We’ve met so many amazing new media artists while working on This Is Art and we’d be crazy not to ask them to share the pearls of wisdom they’ve gleaned from their process with all of you!

So without further ado, here’s our first Digital Spotlight, featuring the creator of the amazing webcomic Honey and the Whirlwind, Tim Ferrara. He gave us some insight into how self publishing on the web became a tool for him to tell a story he’d had locked up inside him since being a creative writing major in college. He also offers some advice on how new media artists can begin to monetize their work and connect with new audience members.

 

What I love about our webseries, This Is Art, is that it’s about real people facing real obstacles while trying to make art happen at the outset of their careers. Tim truly embodies the struggle that the characters on our show face.

He’s doesn’t have a major publisher backing him or previous artistic successes to supply Honey and the Whirlwind with a waiting audience. He is independently producing work on a consistent schedule while still working a day job to make ends meet, but he stands out from the crowd because of his determination and the innovative strategies he’s employed to start making a living as a new media artist. He is making smart decisions and constantly refining his methods to grow his project from the ground up. The things he has done to monetize his work are things that anyone can do in the context of their own project. We can all stand to learn a lot from him!

Tim, thanks so much for letting us pick your brain! If you’re interested in being a guest on our Digital Spotlight series, leave a comment, DM us on Twitter, or email us at thisisartwebseries (at) gmail (dot) com.

Anne Richmond

@annerichmond

@followthisisart

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The Blip.tv Relaunch

Blip.tv is a very popular site amongst webseries creators. It allows us to distribute our show across many of the popular video platforms online with the click of a button and monetize our product through allowing ads to play before our videos. With their new design, they make themselves even more viewer friendly, incorporating new easy ways to discover shows, either by category or by recommendation of the show you’re currently watching. The new incorporation of the show posters all over the site gives us new opportunities to reach out and grab the attention of possible views. It’s just visually stunning at the end of the day.

If you’re a series creator, this is the perfect time to go over to Blip.tv and check out what they’re providing us with, and if you’re someone interested in learning about webseries for the first time, this is now the perfect discovery tool. Watch this video and hear about the new changes directly from the team at Blip.tv.

Congratulations guys! We cannot wait to start distributing our show!

Anne Richmond
@annerichmond
@followthisisart
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The 10 Best Sites About Webseries

A successful webseries isn’t just about good content. It’s about learning the territory.

As we developed the script for This is Art, and now as we march through preproduction and fundraising, I have been doing my best to keep up with industry news, watch as many other web shows as possible, and engage in meaningful dialogue with other webseries creators. The following is a list of sites that I check almost daily in order to improve my knowledge of new media entertainment.

News

Tubefilter aims to be the leading authority on web television and webseries. They were the creative minds behind The Streamy Awards (think of it as the Oscars of web tv) and the IAWTV (International Academy of Web Television). They post articles daily about developments in the industry, previews for new shows, and they cover major distribution deals as well.

Slebisodes not only provides news and reviews, but also amasses a broad list of webseries for you to browse.

 

 

Gigaom has a lot of great articles not just about webseries but about new media entertainment news in general in their NewTeeVee section.

 

Discovery

Koldcast is an online webseries channel that features several shows and even sponsors some of them. It’s just a great collection of shows with a lot of variety.

 

Blip.tv is a site that webseries creators use to distribute their shows across multiple platforms. They also feature episodes on the front page as well. This is a great tool if you’re creating webisodes, vlogs, or video podcasts. It can be helpful to see how others are using it.

Digital Chick TV was created by writer/director Daryn Strauss, who seeks to amass a reliable database of the finest online video content available for a female audience. The site breaks down its featured shows into a broad spectrum categories, from comedy to experimental, so you can easily find shows that might be similar to yours or explore genres you haven’t looked into yet.

Dialogue

Dialogik Digital is a boutique digital marketing consultancy for entertainment properties. They have several notable clients including Tubefilter (mentioned above), Anyone But Me (an award winning webseries), and the IAWTV. They also publish a blog that shares their PR strategies and news about their clients. I think it’s generous and very much in keeping with the spirit of this industry that they share their “how-to’s” with the rest of the community.

Celebrate the Web was created by Kim Evey and Jenni Powell in 2010 as a way for web content creators and their supporters to start a dialogue about the current state and the potential future of web tv. They mostly hold events on the west coast, but they also ran a pilot contest online that gave creators around the world an opportunity to win money to put towards producing their show. It’s got a serious “by the people, for the people” vibe that I really dig.

BigScreen LittleScreen is a monthly meetup series sponsored by Digitas, Tubefilter, 10ton, Focal Press, AskLocal/Zami.com, and Mo Video Mojo and hosted by Matthew Semel and Paul Kontonis. Every month, they present a group of videos and post viewing, you get a chance to do Q and A with the creators. There’s always great company, good conversation, and many opportunities for networking. I check their meetup page to sign up for the events because there’s limited capacity. If you are in NYC, definitely start attending. They also recently announced that there will be an LA version starting up soon.

“The New York Webseries” Facebook Group is a site I check daily without fail. You have to be a series creator/writer in order to join the group, but people post questions, suggestions, and show links every single day. It’s a very active hub and an extremely welcoming/supportive community. This is, of course, geographically focused, but if you’re a NY series creator, you’d be shooting yourself in the foot if you didn’t join the dialogue.

Those are my best 10 resources for the webseries industry. If you have more suggestions, please feel free to add them in the comments below!

-Anne Richmond

@annerichmond
@followthisisart
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What’s a Digital Spotlight?

This is our first Digital Spotlight vlog for This Is Art, a new comedy webseries about young artists struggling to stay afloat in NYC.

In this vlog, This Is Art Creators/Writers Emily Floyd and Anne Richmond discuss the second part of their project; an online database that will connect new media artists from around the world, give them a voice, and tell their story.

 

Email your submissions for Digital Spotlight consideration to thisisartwebseries [at] gmail [dot] com.
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